Netflix’s Weed Smoking Elmo @Qwikster
Posted on 20. Sep, 2011 in Pe-he-ople | 0 comments
Netflix’s abrupt change in strategy includes a new name for the company’s DVD-by-mail service — Qwikster. And unsurprisingly Qwikster.com already has a placeholder saying the new service is launching soon.
However, @Qwikster on Twitter was already taken by one Jason Castillo, whose tweets are probably very far from what Netflix’s PR department envisioned for its Twitter promotion.